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Adsense Strategies and Tips
For all of us who survived
the exuberance of the dot-bombs era, a little blog entry by my friend,
Randy Weber, entitled “Business Development 2.0 is BS 1.0” could
serve as a nice dose of logic amid all the hype going on.
In his post, he lists out some salient points on why some of the Web
2.0 companies’ business plans are woefully lacking. It makes some
sense. After all, if you’re sharing your core content and intellectual
property (in the form of free apps), anyone can replicate your site,
and they might just do it better than you, and you won’t see any
of the money they’re making!
Web 2.0 maybe doesn’t have a simple definition beyond “I
know it when I experience it”, but at base it seems to be founded
on user-generated content and syndication of that content along with
application services. So, businesses based on Web 2.0 would seem to be
counter-intuitive to the normal mechanics of classic biz, and those businesses
founded on it might have a lot more risk associated with them.
I think there are just a few caveats
to Randy’s post, though.
Read on and I’ll explain.
There are lots of individuals who are getting rich in the short-term
by putting together mashups of tons of free content married
to Google Adsense or Yahoo advertisements. Will those thin affiliate
sites (as Google likes to call them) survive long-term? Probably not,
but the people involved will still smile all the way to the bank in the
meantime.
Another caveat are those sites/companies
using Web 2.0 to get lots of little sites to connect up with them in
some way. Using the medium as connective glue may help them build their
Marketshare, and may help augment whatever their core business is. These
days, internet market share may translate into overall marketshare.Also,
if you’re one of those lucky few Web 2.0 businesses that’s
truly built something ingenious, you might get bought up by Yahoo!
or someone else. (cases in point: Del.ici.us, Flickr, Konfabulator)
Finally, Web 2.0 offerings may be the make-or-break point for deciding
ultimate long-term success between the major search engines or other
major internet-based companies. I think it works very well for Yahoo!,
since it allows them to get tons of people to integrate tightly with
them, and that building-up of dependency will be hard to dislodge. Yahoo!
is aggressively building out their APIs, and doing so with generous licensing.
But, Randy’s probably right in
the vast majority of cases. Most folx can’t hope to be a Yahoo!,
so businesses built on this will eventually fail. I just hope they
enjoy the money in the meantime Arlington, VA (PRWEB)
September 29, 2006 -- Fall Publishing stated today that they
have officially launched Dating Articles. Dating Articles is a new dating
portal that assists men and women on current dating practices.
Dating Articles is managed by Fall Publishing. Fall Publishing was developed
in 2006 to allow writers to submit articles to topic-based web sites
in order to populate their communities with content. Through online development,
Fall Publishing was able to design a system that allows the writers to enter
their Google Adsense publisher identification number and split the Google Adsense
revenue with the Fall Publishing properties. Authors are being granted a 60
percent revenue share for their writing.
Steven Bryant wrote that
Google Sued for AdSense Fraud. In short, Theresa B. Bradley, owner of
bravacorp.com has sued Google for being terminated from the program after
allegedly spending a hundred hours placing the Google AdSense code on
her site.
(1) 100 Hours to place ads on a site? I can attest that it
can take less than 3 minutes to place AdSense code on millions of pages
of a dynamic site. But it looks like her 24 page (or so) site is pure
HTML, so let's say it took 3 minutes per page, to add the code? 72
minutes of work? What about economies of scale? :)(2) She admittedly
clicked on her own ads and as Jen clearly points out, it is "against
the AdSense terms & policies, which states "Please
note that clicking on your own ads for any reason is prohibited,
to avoid potential inflation of advertiser costs." So she is in
violation of the agreement she signed.
Microsoft’s advertising platform, named ContentAds, has sent out
the first invitations to prospective participants in its pilot program.
Microsoft says that ContentAds will place advertisements using not just
keywords but also demographic targeting, geo-targeting and incremental
bidding tools.
According to Jennifer Slegg, this could
mean that ads for this pilot could also appear on non-MSN sites,
meaning publishers might be able to get into this program before it launches
as a full-service publisher program similar to Google AdSense or
Yahoo Publisher Network. This is good news for publishers waiting for
a new major player to come onto the contextual advertising scene, especially
those who are looking for a small-scale publisher solution for those
who don't have millions of impressions a month.ContentAds will also
be utilising demographic targeting, geo-targeting and incremental bidding
tools for all advertisements as well, so advertisers will have full
flexibility on their ads appearing through ContentAds.Biz Ethics Evaluator
Committing AdSense ClickFraud?
Her corporate psych firm serves the likes of Halliburton, its subsidiary
Kellogg-Brown and Root, Merrill Lynch and Company, Bear Stearns
and Company, and the US in Iraq and
Hurricane Katrina-affected regions. Now she's suing Google for $250K.
She says Google wasted her staff's time and damaged her repuation.
Google, however, says she clicked on the AdSense ads running on her
site in an alleged attempt to defraud the system. Hmmm…and you'd
think somebody serving a client like Halliburton would be on the up and
up….
According to an eWeek story, Theresa B. Bradley, management consultant
and owner of Brava Corp., filed a 25-page complaint earlier this week
in San Francisco federal district court accusing the search behemoth
of fraud and misrepresentation, " including misrepresentation in
commercial advertising, and of 'willfull, wanton, fraudulent and malicious'
conduct regarding its AdSense product."
She requested that Google remove a bunch
of ads from her site she deemed competitive to the product brands featured
in the "World of Products" section
(5HTP Synergy vitamin capsules, Pevonia Botanica skincare products,
and a book and audio CDs by Daniel Amen, MD entitled, "10 Steps
to Building Values within Children.") It's unclear whether she ever
actually enabled ecommerce functionality on the hodge-podge site, since
now below the term "Shopping Cart" on some product pages it
says "visit
us at a later date."In the end, Google kicked her site off the AdSense
network all together. Bradley contends her employees devoted 100 hours
to setting up AdSense ads on the site. (I wonder, does that include the
time spent perpetrating alleged AdSense click fraud?)
Of course we don't know whether Bradley
actually clicked on the ads in order to obtain more AdSense dollars.
The story notes she "denied
clicking on the ads except to verify that the advertisers were not
selling competing products." h this is good, next generation click
fraud - American lawyer style! In short: Theresa Bradley of Brava
Corporation is suing Google for removing the Adsense ads from their site
due to click fraud. Bradley has confirmed that she clicked the Adsense
ads to make sure that there where no competitors behind them, which of
course is click fraud according to the Adsense terms (you should use
the preview tool if you where wondering).
Bradley sues Google for $250,000 because of the hundreds of hours they
spent on incorporating the ads on the Brava Corporation site. Which has
27 or 30 pages according to Google and Yahoo, as was pointed out by Jennifer
at Jenstar. Perhaps they should hire new webmasters?
This all sounds ridiculous and it’ll
be interesting to see what happens. The story originates from eWeek
where Steve Bryant posted the story. He’s also gotten in touch
with Bradley so let’s see
how it all unfolds over there, shall we? Bradley Sues Google AdSense
Over Ban & Violation of TOS
Steven Bryant wrote that Google Sued for AdSense Fraud. In
short, Theresa B. Bradley, owner of bravacorp.com has sued Google for
being terminated from the program after allegedly spending a hundred
hours placing the Google AdSense code on her site.
(1) 100 Hours to place ads on a site?
I can attest that it can take less than 3 minutes to place AdSense code
on millions of pages of a dynamic site. But it looks like her 24 page
(or so) site is pure HTML, so let's say it took 3 minutes per page, to
add the code? 72 minutes of work? What about economies of scale? :)(2)
She admittedly clicked on her own ads and as Jen clearly points out,
it is "against the AdSense terms & policies, which states "Please
note that clicking on your own ads for any reason is prohibited,
to avoid potential inflation of advertiser costs." So she is in
violation of the agreement she signed.
Both WebmasterWorld and DigitalPoint
Forums have long threads on the topic, even though the news was broke
late last night. It is honestly a shame that this woman sued Google.
She is destroying her name, in my opinion. Just look at all of the
comments in the forums. They read all of the tone as;Funniest damn thing
I've seen in awhile.
Perhaps it is time for Google to file a counter-suit seeking damages
for:
a) Damaging the good name of Google by implicating them in a frivolous
suit
b) Breach of contract (the TOS)
c) Fraud (clicking ads herself)
Wow... honestly what a stupid woman. I can't wait for Google to own
her in court.
It appears the 100 hours includes the time taken to review the ads,
so she's suing google for the time she spent clicking her own ads
:)
Some comments are worse. Everyone has Google's back on this and that
is rare.
Adsense is beginning to make a huge
impact on the affiliate marketing industry today. Because of this, weak
affiliate merchants have the tendency to die faster than ever and ad
networks will be losing their customers quickly. If you are in a losing
rather than winning in the affiliate program you are currently promoting,
maybe it is about time to consider going into the Adsense marketing
and start earning some real cash.
is readily providing well written and highly relevant ads that
are closely chosen to match the content on your pages. You do not have to
look for them yourselves as the search engine will be the doing the
searching for you from other people's source.
You also don't have to spend time in
choosing different kind of ads for different pages. makes it very
easy for you, with no codes to mess around for different affiliate programs.
You will be able to concentrate on providing good and quality content,
as the search engines will be the ones finding the best ads in which
to put your pages on. You are still allowed to add Adsense ads even
if you already have affiliate links on your site. It is prohibited,
however, to imitate the look and feel of the ads for your affiliate
links. One of the things you can do, however, is to utilize 's custom
palette to customize your ads, making them to appear a part of the web
page itself. The idea here is to match background and links to match
the theme of your site. People on the internet today are trained to
click on a link that is blue, and if your ads have the same theme as
your web page, it makes the ads appear to be a portion of your "content."
You can also filter up to 200 URLs.
This gives you a chance to block ads for the sites that do not meet
your guidelines, and also block competitors. Remember that it is unavoidable
that Adsense may be competing for some space on web sites that all other
revenues are sharing. Owners of small sites are allowed to plug a bit
of a code into their sites and instantly have relevant text ads that
appeal to your visitors appear instantly on your pages. If you own many
sites, you only need to apply once. Then ,you are issued a unique "publisher
ID", which can be
used on any site you currently own. A small snippet of Javascript is
placed on your site in the location you wish the ads to appear in, and
generally speaking, the ads from Goggle will appear in minutes. This
ends the hassle of having to apply to many affiliate programs, and keeping
track of many different URL's and user ID's and passwords.
As ads are very easy to customize,
and can be placed anywhere on your site you wish, you can experiment
with placement, colors, and themes. Many tricks are available to
the resourceful webmaster, including adding images in conjunction with
your ads to make them more noticeable. The payment rates can vary extremely.
The payment you will be receiving per click depends on how much
advertisers are paying per click to advertise with the use of the AdWords.
Advertisers can pay as little as 5 cents and as high as $10-12, sometimes
even more than that too. Some savvy lawyers are currently paying as high
as $75 for advertising the keyword mesothelioma! And you, as the ad publisher,
are earning a share of that money generated. If your results remain
stagnant, it can help if you try and build simple and uncluttered pages
so that the ads can catch the visitor's eyes more. It sometimes pay
to differ from the usual things that people are doing already. has many
tutorials, including a "heat chart" which
shows you where the best placement for ads are. You will need an account
to access these tutorials.
It is still wise to look at other people's information and format your
Adsense in a like manner. A wise old business axiom is to "find a good
business model, then copy it." Let others do the hard work for you, and
learn from a successful site. Just think about it as doing yourself a
favor by not having to work too hard to know what content to have. Look to
sites that have high page rank, and carefully observe their layouts, their
content, and placement of their ads. A little time spent doing research
can put dollars in your pocket down the road.
Publishers have the option of choosing to have their ads displayed only
on a certain site or sites. You can also have them displayed on a large
network of sites if you so desire. now has the option to allow
other people to advertise on your site. This only makes good sense. If you
are marketing to a tightly defined niche, you can place your own ads,
written by you, on site that allow this option. The choice is yours,
depending on what you think will work best to your advantage.
It is important to note that you cannot
choose certain topics only. If you do this, search engines will not
place Adsense ads on your site and you will be missing out a great opportunity
in making hundreds and even thousands of dollars cash. Topics to be
avoided includes gambling, firearms, ammunition, tobacco or drugs. If
you are being offered more cash in exchange of doing Adsense with these
kinds, it is just like signing your own termination paper.
With all the information that people need in your hands already, all
you have to do is turn Adsense into your own cash cow. It all boils
down to a win-win situation both for the content site owners and the
webmasters or publishers.
Advertise by:
http://www.ClickDrug.INFO,
http://www.MyLoveAgency.ORG, http://www.AllWebDrugs.INFO, http://www.DenegPochti.NET,
http://www.NewPostCash.ORG, http://www.1PortalAdvertisers.COM, http://www.HealthAgencyClub.ORG,
http://www.OnLineBestPlenty.ORG, http://www.DietDrugsGuide.ORG, http://www.OnLineHealthClub.ORG,
http://www.DrugsMarket.INFO, http://www.Agenstvo.INFO, http://www.DietPillsInfo.ORG,
http://www.MyAgencyGuide.ORG, http://www.carrehab.org, http://www.housrehab.org,
http://www.1alcoholrehab.org, http://www.buybestdomain.org, http://www.bestairlinescreditcard.org,
http://www.bestphonebroadband.org , http://www.bestadultfriend.org
, http://www.bestrentacar.org, http://www.1healthrehab.org , http://www.bestcarhire.org,
http://www.housrehab.org, http://www.carrehab.org, http://www.buybestdomain.org,
http://www.bestrentacar.org, http://www.bestphonebroadband.org, http://www.bestcarhire.org,
http://www.bestairlinescreditcard.org, http://www.bestadultfriend.org,
http://www.1healthrehab.org, http://www.1alcoholrehab.org, http://www.yourbigbusiness.org,
http://www.newdealonline.org, http://www.bestonlinedeal.org, http://www.onlineoutsoursing.org,
http://www.fromhomehome.org, http://www.freeonlinebusiness.org, http://www.allbestdeal.org,
http://www.newbusinesshome.org, http://www.youdealonline.org, http://www.yourbigbusiness.org,
http://www.youdealonline.org, http://www.onlineoutsoursing.org, http://www.newdealonline.org,
http://www.newbusinesshome.org, http://www.fromhomehome.org, http://www.freeonlinebusiness.org,
http://www.bestonlinedeal.org, http://www.allbestdeal.org
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