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Adsense Strategies and Tips


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Whats AdSense?

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Adsense Strategies and Tips

For all of us who survived the exuberance of the dot-bombs era, a little blog entry by my friend, Randy Weber, entitled “Business Development 2.0 is BS 1.0” could serve as a nice dose of logic amid all the hype going on.

In his post, he lists out some salient points on why some of the Web 2.0 companies’ business plans are woefully lacking. It makes some sense. After all, if you’re sharing your core content and intellectual property (in the form of free apps), anyone can replicate your site, and they might just do it better than you, and you won’t see any of the money they’re making!

Web 2.0 maybe doesn’t have a simple definition beyond “I know it when I experience it”, but at base it seems to be founded on user-generated content and syndication of that content along with application services. So, businesses based on Web 2.0 would seem to be counter-intuitive to the normal mechanics of classic biz, and those businesses founded on it might have a lot more risk associated with them.

I think there are just a few caveats to Randy’s post, though. Read on and I’ll explain. There are lots of individuals who are getting rich in the short-term by putting together mashups of tons of free content married to Google Adsense or Yahoo advertisements. Will those thin affiliate sites (as Google likes to call them) survive long-term? Probably not, but the people involved will still smile all the way to the bank in the meantime.

Another caveat are those sites/companies using Web 2.0 to get lots of little sites to connect up with them in some way. Using the medium as connective glue may help them build their Marketshare, and may help augment whatever their core business is. These days, internet market share may translate into overall marketshare.Also, if you’re one of those lucky few Web 2.0 businesses that’s truly built something ingenious, you might get bought up by Yahoo! or someone else. (cases in point: Del.ici.us, Flickr, Konfabulator)

Finally, Web 2.0 offerings may be the make-or-break point for deciding ultimate long-term success between the major search engines or other major internet-based companies. I think it works very well for Yahoo!, since it allows them to get tons of people to integrate tightly with them, and that building-up of dependency will be hard to dislodge. Yahoo! is aggressively building out their APIs, and doing so with generous licensing.

But, Randy’s probably right in the vast majority of cases. Most folx can’t hope to be a Yahoo!, so businesses built on this will eventually fail. I just hope they enjoy the money in the meantime Arlington, VA (PRWEB) September 29, 2006 -- Fall Publishing stated today that they have officially launched Dating Articles. Dating Articles is a new dating portal that assists men and women on current dating practices.

Dating Articles is managed by Fall Publishing. Fall Publishing was developed in 2006 to allow writers to submit articles to topic-based web sites in order to populate their communities with content. Through online development, Fall Publishing was able to design a system that allows the writers to enter their Google Adsense publisher identification number and split the Google Adsense revenue with the Fall Publishing properties. Authors are being granted a 60 percent revenue share for their writing.

Steven Bryant wrote that Google Sued for AdSense Fraud. In short, Theresa B. Bradley, owner of bravacorp.com has sued Google for being terminated from the program after allegedly spending a hundred hours placing the Google AdSense code on her site.
(1) 100 Hours to place ads on a site? I can attest that it can take less than 3 minutes to place AdSense code on millions of pages of a dynamic site. But it looks like her 24 page (or so) site is pure HTML, so let's say it took 3 minutes per page, to add the code? 72 minutes of work? What about economies of scale? :)(2) She admittedly clicked on her own ads and as Jen clearly points out, it is "against the AdSense terms & policies, which states "Please note that clicking on your own ads for any reason is prohibited, to avoid potential inflation of advertiser costs." So she is in violation of the agreement she signed.

Microsoft’s advertising platform, named ContentAds, has sent out the first invitations to prospective participants in its pilot program. Microsoft says that ContentAds will place advertisements using not just keywords but also demographic targeting, geo-targeting and incremental bidding tools.

According to Jennifer Slegg, this could mean that ads for this pilot could also appear on non-MSN sites, meaning publishers might be able to get into this program before it launches as a full-service publisher program similar to Google AdSense or Yahoo Publisher Network. This is good news for publishers waiting for a new major player to come onto the contextual advertising scene, especially those who are looking for a small-scale publisher solution for those who don't have millions of impressions a month.ContentAds will also be utilising demographic targeting, geo-targeting and incremental bidding tools for all advertisements as well, so advertisers will have full flexibility on their ads appearing through ContentAds.Biz Ethics Evaluator Committing AdSense ClickFraud?
Her corporate psych firm serves the likes of Halliburton, its subsidiary Kellogg-Brown and Root, Merrill Lynch and Company, Bear Stearns and Company, and the US in Iraq and
Hurricane Katrina-affected regions. Now she's suing Google for $250K. She says Google wasted her staff's time and damaged her repuation.

Google, however, says she clicked on the AdSense ads running on her site in an alleged attempt to defraud the system. Hmmm…and you'd think somebody serving a client like Halliburton would be on the up and up….

According to an eWeek story, Theresa B. Bradley, management consultant and owner of Brava Corp., filed a 25-page complaint earlier this week in San Francisco federal district court accusing the search behemoth of fraud and misrepresentation, " including misrepresentation in commercial advertising, and of 'willfull, wanton, fraudulent and malicious' conduct regarding its AdSense product."

She requested that Google remove a bunch of ads from her site she deemed competitive to the product brands featured in the "World of Products" section (5HTP Synergy vitamin capsules, Pevonia Botanica skincare products, and a book and audio CDs by Daniel Amen, MD entitled, "10 Steps to Building Values within Children.") It's unclear whether she ever actually enabled ecommerce functionality on the hodge-podge site, since now below the term "Shopping Cart" on some product pages it says "visit us at a later date."In the end, Google kicked her site off the AdSense network all together. Bradley contends her employees devoted 100 hours to setting up AdSense ads on the site. (I wonder, does that include the time spent perpetrating alleged AdSense click fraud?)

Of course we don't know whether Bradley actually clicked on the ads in order to obtain more AdSense dollars. The story notes she "denied clicking on the ads except to verify that the advertisers were not selling competing products." h this is good, next generation click fraud - American lawyer style! In short: Theresa Bradley of Brava Corporation is suing Google for removing the Adsense ads from their site due to click fraud. Bradley has confirmed that she clicked the Adsense ads to make sure that there where no competitors behind them, which of course is click fraud according to the Adsense terms (you should use the preview tool if you where wondering).

Bradley sues Google for $250,000 because of the hundreds of hours they spent on incorporating the ads on the Brava Corporation site. Which has 27 or 30 pages according to Google and Yahoo, as was pointed out by Jennifer at Jenstar. Perhaps they should hire new webmasters?

This all sounds ridiculous and it’ll be interesting to see what happens. The story originates from eWeek where Steve Bryant posted the story. He’s also gotten in touch with Bradley so let’s see how it all unfolds over there, shall we? Bradley Sues Google AdSense Over Ban & Violation of TOS
Steven Bryant wrote that Google Sued for AdSense Fraud. In short, Theresa B. Bradley, owner of bravacorp.com has sued Google for being terminated from the program after allegedly spending a hundred hours placing the Google AdSense code on her site.

(1) 100 Hours to place ads on a site? I can attest that it can take less than 3 minutes to place AdSense code on millions of pages of a dynamic site. But it looks like her 24 page (or so) site is pure HTML, so let's say it took 3 minutes per page, to add the code? 72 minutes of work? What about economies of scale? :)(2) She admittedly clicked on her own ads and as Jen clearly points out, it is "against the AdSense terms & policies, which states "Please note that clicking on your own ads for any reason is prohibited, to avoid potential inflation of advertiser costs." So she is in violation of the agreement she signed.

Both WebmasterWorld and DigitalPoint Forums have long threads on the topic, even though the news was broke late last night. It is honestly a shame that this woman sued Google. She is destroying her name, in my opinion. Just look at all of the comments in the forums. They read all of the tone as;Funniest damn thing I've seen in awhile.
Perhaps it is time for Google to file a counter-suit seeking damages for:
a) Damaging the good name of Google by implicating them in a frivolous suit
b) Breach of contract (the TOS)
c) Fraud (clicking ads herself)
Wow... honestly what a stupid woman. I can't wait for Google to own her in court.
It appears the 100 hours includes the time taken to review the ads, so she's suing google for the time she spent clicking her own ads :)
Some comments are worse. Everyone has Google's back on this and that is rare.

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